ATLAS.
Creative production and systems design as one practice. Fifteen years on both sides of it.
MOST OF WHAT I MADE WAS BUILT TO BE FORGOTTEN.
Films, photographs, campaigns, websites, sound. Each made for its moment, then retired to make room for the next. I loved making it. I still do. But one question kept returning, and it slowly changed what I build: what lasts.
It is why the publishing platform I built for a Bangkok media brand was designed to run on its editors’ own rhythm, no need for me in the room. It is why I went back to university, a master’s in system design at Keio, to formalise a practice I had been running for years. I still make the work. Now I build it to stay.
SELECTED WORK
Ōmagatoki is written 逢魔時, the hour of meeting spirits. A photo series about the invisible threshold between worlds, implied wherever two opposites share a frame. Shot on foot, in Japan.
A launch film for the Deepal S07 where every shot is AI-generated. We pitched the journey, I built the reference frames, and László Gaál made the film. It screened at Changan’s Australia launch, and a Thai release followed.
A dual-language content platform for Thai youth culture: editorials, film and events with a permanent home. I built it twice, first on WordPress, then again on Webflow when the brand repositioned.